Tourism

Branding the Ozarks, Lens & Pen Press, See the Ozarks, Tourism, Uncategorized

COMPETING OZARK TOURISM ICONS: Old Matt’s Cabin vs. Bagnell Dam

November 13, 2023 • 0 Comments

The two biggest tourist centers of the Ozarks are Branson and Lake of the Ozarks. While graphics used to promote travel do not necessarily accurately or honestly represent those places, they can betray the character and history of places. Such is the case with the imagery used to advertise and decorate souvenirs of these two attractions.

Souvenirs from the Shepherd of the Hills Country (Branson). Its dominant motif is Old Matt’s Cabin from Harold Bell Wright’s “The Shepherd of the Hills.” Tourism and recreation were not add-ons to a dam and reservoir project here. They long preceded the building of artificial reservoirs and featured fishing and outdoor recreation with the bucolic locals playing a role.

Branson, near the Missouri-Arkansas line in southwest Missouri, began attracting travelers in the early 190s. Harold Bell Wright’s bucolic novel, Shepherd of the Hills, drew attention to the upper White River hills and their rustic inhabitants. Wright portrayed the inhabitants as colorful primitives and locals claimed to be the inspiration for various characters. The Ross house, known as Old Matt’s Cabin, became a symbol of for the area. It decorated brochures and gifts communicating that a vacation in the Shepherd of the Hills country was trip to the trouble-free past.

Lake of the Ozarks souvenirs feature Bagnell Dam, which created the reservoir for hydro-electric power, not recreation or flood control.

Lake of the Ozarks, on the northern flank of the Ozarks was created in 1931 by the closing of Bagnell Dam. This blockage of the Osage River was built by Union Electric (now AmerenUE) to supply electricity. Lacking any comparable settler mythos, pictures of the dam represented the new lake. This wonder of technology was plastered on tourist promotions and souvenirs. From the beginning, its recreational attractions have been hedonistic pleasure, boating, and fishing in the 54,000-acre reservoir. Perhaps the difficulty of picturing the artificial lake led to the inappropriate use of an industrial structure.

Most Lens & Pen titles are on sale on our website for half price, postage paid. See the Ozarks: The Touristic Image, where you can find many more examples of this contrasting branding, is now $12.50, postage paid.

Branding the Ozarks, Tourism

DEWEY JACKSON SHORT: FROM DONKEY CART ENTREPRENEUR TO U.S. CONGRESSMAN

December 15, 2014 • 0 Comments

We have discovered that the young man standing up in this real photo postcard by famed photographer George P. Hall is in all likelihood the celebrated “Orator of the Ozarks,” oft re-elected Congressman Dewey Jackson Short. It’s likely young Dewey picked up many of his pithy Ozark sayings consorting with the float fishermen he serviced with his donkey cart business. Catering to tourism had been his first paying job. Throughout his political career he remained an advocate of bringing vacationers to the Ozarks. This promotion culminated in securing the funds to build Table Rock Dam whose waters would back up nearly to Galena, ending the famous float trips Dewey once serviced.

We have discovered that the young man standing up in this real photo postcard by famed photographer George E. Hall is in all likelihood the celebrated “Orator of the Ozarks,” oft re-elected Congressman Dewey Jackson Short. It’s likely young Dewey picked up many of his pithy Ozark sayings consorting with the float fishermen he serviced with his donkey cart business. Catering to tourism had been his first paying job. Throughout his political career he remained an advocate of bringing vacationers to the Ozarks. This promotion culminated in securing the funds to build Table Rock Dam whose waters would back up nearly to Galena, ending the famous float trips Dewey once serviced.

In our post on the remarkable Y Bridge that brought tourists across the James River into Galena, Missouri, we mentioned that Dewey Short spoke at the dedication in 1927. The year after he was elected to the United States House of Representatives. During his twenty-four years in Congress Short became nationally known for his colorful speeches, which drew inspiration equally from Shakespeare, the Bible, and vernacular hill speak.

Dewey Short: Orator of the Ozarks, Vol. 1 by Robert S. Wiley. Very interesting account of political and cultural life in the Ozarks between World War I and World War II. Out of print but available used on amazon.com

Dewey Short: Orator of the Ozarks, Vol. 1 by Robert S. Wiley. It is a very interesting account of political and cultural life in the Ozarks between World War I and World War II. Out of print but available used on amazon.com. Click on image of book cover to go to book listing on Amazon.

Though Short had degrees from American colleges and had studied at Oxford and Heidelberg universities he mixed his quotes from the classics with down home witticisms. In Dewey Short: Orator of the Ozarks, Vol. 1 Robert S. Wiley quotes an example of Short’s folky injections given at a Republican banquet and reported in a 1928 Sedalia Capital :

He compared the g.o.p. elephant with the Democratic mule, which he termed a jackass.

“Compare the two,” he said. “The elephant is really an intelligent animal. It can perform in circuses and has been used as a domestic animal – but on the other hand the jackass, can do nothing but bray and kick. It is without ancestry, or posterity.”

Looking through this very readable account of the first half of Congressman Short’s career, when researching the Y Bridge, we came upon the following passage:

Often in later speeches he would reminisce about driving his team of jennies (female donkeys) as a youngster. He would meet salesmen at the train and help them haul their wares and eh would make long hauls of ice from the ice house on James River where winter ice from the James had been packed in sawdust to await summer’s demand for that rare commodity.

By 1911, when he was 12 years of age, Dewey had established a checking account with the bank of Galena. His diary of 1912 discloses that he was busy that summer catering to tourists making float fishing trips on the James River and buying and selling ice.

We remembered the stellar Hall photograph we used in our book on the development of Ozark tourism. Could the nice looking young man driving the donkey cart be young Dewey Short? How many donkey cart operations could one Ozark village support?

See the Ozarks: The Touristic Image by Leland and Crystal Payton. There are hundreds of old images of recreation from the 1800s to the present day in the “Land of a Million Smiles.” Available at a discounted price, postage paid from Lens & Pen Press. Click on image of book cover to buy a copy.

Short authority, Robert S. Wiley, still practices law in Crane, Missouri. We sent him a copy of See the Ozarks and asked his opinion. He wrote back:

Thanks for the beautiful book, well written and informative. Thanks for directing my attention to the Hall photo on page 7. From other photos in my collection, I believe your photo is one of Dewey with his wagon and team of donkeys.

Wiley explained in a phone conversation that he has a photo of young Short driving a four-wheel, two-donkey cart, the rig he likely used when hawking ice. The enterprising youngster, Wiley noted, saved his money for college. He was not only a fiscal conservative at an early age, in high school he gave a hawkish speech on “Our National Defense” delivered on the eve of World War I. His picture was on a tourist postcard when he was twelve and at seventeen his oratory was printed on the front page of the Stone County Oracle.

The crisp image by Hall was one of our favorites already. But that it is an image of the renowned Orator of the Ozarks Dewey Short was a pleasant surprise.

Branding the Ozarks, Tourism

A SUNRISE STROLL BY THE “Y” BRIDGE ALONG THE JAMES RIVER

December 3, 2014 • 0 Comments

Click to enlarge.

Fog obscures the James beneath the Y Bridge at Galena Missouri. There is a riffle under the bridge, but I do not hear it. Looking off the west end of the bridge I can make out a small house and several trailered flat-bottomed boats in the yard. Exiting the bridge I take a left. A few hundred yards down that road looms a huge rusty sign. Incredibly, most of the fragile white neon tubing still outlines the letters. It reads BILL ROGERS MOTEL CAFÉ FLOAT …

There’s no sign the motel is still renting rooms or serving fried eggs and bacon to floaters. A row of rooms is still behind the sign but they have been painted yellow. On a 1950s postcard they are coral. On the back of the chrome postcard is “BILL ROGERS MOTEL RESTAURANT FISHING SERVICE On James River write box 233, Galena, Missouri phone Elmwood 7-2641 air conditioned 15-unit Motel, electric heat, Large, air conditioned Restaurant, Fishing, Tackle and Supply Store. All these have been added to our long-established Float Fishing Service in the Float Capital of the World.”

This whole 1950s Bill Rogers operation looks like an improvident business decision. While Galena could once claim the title of “float capital of the world,” Dewey Short’s big lake was about to swallow up almost all the floatable James River. The 6,323 foot long, 252-foot high dam near Branson would back the White River up the James to within five miles of his “long-established Float Fishing Service” in 1958.

When the White River Division of the Iron Mountain and Southern Railway cut through Stone County before World War I, it opened the possibility of sportsmen detraining at Galena and engaging one of the services that provided a flat bottomed wooden john boat along with a colorful, yarn-spinning, gravel bar cook for an epic five-day float the 125 miles down the James, then the White, down to Branson. The train would haul the boats back and take the fishermen to Galena or wherever they called home.

Real photo postcard of James River circa 1915. Taken by George Hall. Camp Yocum was several miles upstream from Galena. The family settled in the region before 1800 and reputedly issued their own “Yocum Dollars” made by melting silver US and Spanish coins. These were used for trade with the Indians, principally the Delaware. No known examples have survived.

The improvement of roads and modern bridges like the Y made this celebrated ritual even easier. Sports writers immortalized the James and this float for decades. Movie stars, Catholic bishops, and affluent urbanites flooded to Galena to indulge in the ritual.

Congressman Dewey Short’s 4,100-acre chunk of flat water hasn’t completely stopped floating the James, but it cut it off at the knees. There’s almost nothing of the free flowing James below Galena, but there is still a decent one-day experience canoeing from Hootentown down to the Y Bridge takeout. In high water one can put in further up the cliff-lined, forested free flowing James.

The very unusual Y Bridge is readily detectable in this Google Earth satellite image. To the north is the new very sound, but less aesthetic bridge that crosses the James River on Missouri Route 76. After photographing the Y Bridge I wandered south from the west, Galena side of the old bridge.

Click on any image to start slide show of Galena’s river front. Truncated as it is by Table Rock Reservoir, the James is still an attractive, wild, and fishable but shorter float.

Branding the Ozarks, Tourism

ON THE “Y” BRIDGE IN THE FOG: A DIMLY SEEN ART MODERNE MASTERPIECE

December 1, 2014 • 0 Comments

I’m in a still photo, nothing moves. Sounds are as muted as the monochromatic fall colors. Is the sun up yet? The fog makes it hard to tell. Standing on the closed-to-vehicular-traffic bridge across the James River at Galena, Missouri I remember a vintage photograph we bought years ago.

Galena’s 1927 Art Deco bridge was the result of booster civic organizations’ agitation for improved roads to encourage tourism. It helped augment the railroad delivering vacationers to this region of the Ozarks already known as the Shepherd of the Hills. Harold Bell Wright’s romantic novel was set in Taney and Stone counties.

A crowd of some three thousand assembled here on the 23^rd of November 1927 for the grand opening of the new Y Bridge. Probably the unrecorded remarks made by the highway engineers and a Missouri Pacific Railroad superintendent stressed the technical accomplishment of the structure. When built it was the longest concrete arch bridge in the state. The concluding speaker was Dewey Jackson Short, who would run the next year for the U.S. Congress.

This was a golden opportunity to display his oratorical skills to a large group of voters. Unfortunately we have not been able to find the speech he gave to the throng of Ozarkers. Short’s command of English became nationally recognized during his subsequent twenty-two years in Congress. Not only did this self-styled hillbilly have degrees from several small American colleges, he studied at Harvard, Heidelberg University, and Oxford University, and he was a Methodist preacher.

If anyone knows if his remarks were preserved we’d love to hear from you.

The Springfield News Leader did report that Short understood the wonderful bridge would deliver tourists with money in their pockets to the formerly somewhat inaccessible region: “Short concluded his speech with a special plea for further development of the tourist industry in Stone County. He declared that the continuing possibilities of tourist dollars flowing from improved transportation made the local tourist industry stand beside the cow, the fruit, and the hen in local importance.”

Doubtlessly the arch conservative Republican who would later become renowned for his vitriolic opposition to Roosevelt and the New Deal’s expansion of the federal government didn’t dwell on the fact the financing of the bridge was a joint state and federal arrangement. As an apostle of old fashioned self-reliance, Short was in theory opposed to federal handouts in any form. People, he lamented, “seemed to be suffering with the gim-mes. It is gim-me this, and gim-me that.” Throughout his career, however, Dewey seemed OK with barrels of dollars rolling in from Washington to his southwest Missouri district. Later many millions of federal funds went into a much larger chunk of government-poured concrete called Table Rock Dam. Recognizing the Congressman’s seminal role in authorizing and funding this huge water resource project they named their architect designed visitor center after the Honorable Dewey Short.

A 1920s real photo postcard taken from a hill across the James from Galena. Not only is the bridge notable for its fork on the east side, it’s a splendid example of Art Moderne design.

Probably no speaker at the dedication commented on the Art Deco design of the Y Bridge. Art Moderne, as this neo-classical variety of Deco is called, became the preferred form for all manner of buildings throughout the country that were subsidized by the Roosevelt administration. The Y Bridge that helped to open up the Ozarks to tourists is a rare 1920s example of what became called Depression or WPA Modern. Thousands of post offices, schools, courthouses and other bridges were constructed in this style. Few are in such good shape or have been preserved unchanged like Galena’s Y Bridge.

A construction company in nearby Republic originally got the contract to build the bridge. They planned to use creek gravel in the concrete, which didn’t meet specifications. The Koss Construction Co. of Des Moines, Iowa said they would employ local labor as much as possible, but would use the required crushed limestone. Possibly they did in the load-bearing part, but the rails look suspiciously like they used the native orange-brown chert that can be seen on the gravel bar below.

Click here to read the National Register of Historic Places registration form for the Galena Y-Bridge. It’s a model of well-researched local history and goes into great detail about the role of the bridge in early tourism. Needless to say, the Y Bridge was enthusiastically included in the National Register of Historic Places in 1991.

Click on any image to start slide show.

Only a few miles below Galena, Table Rock Lake backs up into the James River.

The tower that contains river stage recording instruments now has a solar power supply.

Looks like signs of a long-ago collision or two where the bridge bifurcates.

Looking west toward Galena at the end of the bridge.

The east end of the Y Bridge.

Historic marker for Galena at the end of the pedesterian traffic only bridge.

Branding the Ozarks, Tourism

RUINS OF DOGPATCH USA – PART 2

November 28, 2014 • 0 Comments

Billboard two miles north of the ruins of Dogpatch USA on Arkansas Highway 7, south of Harrison.

Across the road from the peeling Dogpatch USA billboard is a contemporary smaller sign illustrating the Edenic recreational opportunities of the Buffalo River country. This wild and scenic stream in 1972 became the first National River and is administered by the U. S. Park Service. (click to enlarge).

A keen observer of popular culture, Roger Brown, published an article called Dogpatch USA: The Road to Hokum, published in Southern Changes, The Journal of Southern Regional Council (1993). Brown actually set foot in the park shortly before its demise:

Dogpatch USA is a classic American roadside attraction. It’s a basket of cornpone and hillbilly hokum in a beautiful Ozark mountain setting. Nearby is a waterfall, limestone caverns, and a spring that flows clear and steadily into a creek that has powered a gristmill for more than 150 years. The decor is bumpkin kitsch.

Though Brown enjoyed the “hokum”, he found the place had “surreal” aspects that the patrons likely missed:

What most of the visitors didn’t fully realize, however, was that they were participating in a moment rich with a sort of postmodern poetics which has since become commonplace: The Arkansas syndicate that built Dogpatch USA was peddling colonial stereotypes as family entertainment, and at the core of the park’s attraction was a complex melody conjured by the dueling banjos of simulation and authenticity.

He interviewed Melvin Bell who bought the park from investors who acquired it at a bankruptcy auction held on the courthouse steps in Jasper after Odum went bust. The auctioneer’s wife once played “Daisy Mae” at Dogpatch. Bell thought the growth that was happening 45 minutes away at Branson would help Dogpatch. Brown also gave some credence to that incorrect idea.

Since 1906, Branson had aggressively pursued tourism with the assistance of Harold Bell Wright and the Missouri Pacific Railroad. A four lane highway now connected the Shepherd of the Hills country with an interstate highway. Silver Dollar City, Dogpatch USA’s competitor, didn’t lock in its image to a clever, but sarcastic comic strip. Folksy Romanticism was in. Irony apparently didn’t appeal to the generation who saw nothing wrong with protesters like leftist folk singer Joan Baez, who Capp had satirized as “Jonnie Phoanie”. Though Silver Dollar City tolerated some fringe hillbilly-ness the park played up a hillfolk portrayal a la Harold Bell Wright and emphasized native crafts. Al Capp might have done a takeoff on the hillbilly Las Vegas, as the neon lit booming Branson was misleadingly called. Early on, he had ripped Shepherd of the Hills in his comic strip.

In the spring of 2014, we wandered through the abandoned Lil’ Abner themed venture in Northern Arkansas. That summer, newspaper articles began popping up announcing that the long closed attraction had a new owner. Charles “Bud” Pelsor and investor James Robertson and wife of Newbury Park, California had purchased 400 acres of the troubled property. Other sections had been already disposed of.

Pelsor, inventor of the Spill Proof Dog Bowl, had big plans. He announced he would restore the old grist mill and with grain milled on the grounds bake artisan bread. He wanted to fix the train tracks that once circled the park and buy back the little locomotive. Trout would be stocked and served at a restaurant. Fresh water mussels would produce pearls. Dilapidated buildings would be reborn. No more locals dressed as characters from a hillbilly comic strip would communicate with visitors in an anachronistic vernacular regional dialect. In other words, Pelsor is not going to go hillbilly with his theme park. The Harrison Daily Times ran an article titled “This Place is Magical” on September 3, 2014 that said: “The park will be geared to eco-tourism. They will plant gardens, orchards, and vineyards.”

Click any image to start the slideshow of Crystal Payton’s photographs of abandoned Dogpatch USA, May, 2014.

Branding the Ozarks, Tourism

DOGPATCH USA THEME PARK – PART 1

November 26, 2014 • 0 Comments

When life and art collide the result is not always explosive. When Al Capp’s cartoon hillbillies were played by real Arkansas youngsters in a Dogpatch built of abandoned log cabins and sawmill shacks in an Ozark hollow, the result was more of an implosion. The failure of Dogpatch U.S.A. had the hollow poetry of “not with a bang but a whimper.” The deflation of interest in hillbillies in mass media in the late 1970s and ‘80s, along with the disappearance of Li’l Abner from the funny papers, were not its only challenges. Developers’ fantasies collided with geographic reality. An amusement park is a very real, material thing that has environmental specificities. A comic strip is a paper-thin illusion. Dogpatch USA was located on a winding two-lane blacktop, miles from anywhere and years too late.

Given the history of Arkansans trying to disassociate themselves from the Arkansas Traveler legend and other rude, backwoods mythos, it’s surprising that it was a group of local businessmen who dreamed up the idea. While Li’l Abner often had satiric sequences with little or no mountaineer clichés, its central characters were indisputably hillbillies who lived in a southern mountain setting. Capp had been pitched on a theme park based on Li’l Abner before, but he bit when Harrison, Arkansas real estate agent O. J. Snow and some friends approached him with an ambitious scheme. They proposed developing Mill Creek Canyon, a scenic valley just off the Buffalo River with a fifty-five foot waterfall, a trout lake, and several caves, into a complex of rides, restaurants, lodging and the entire obligatory theme park infrastructure that would attract tourists.

There were some sensitive souls in the Publicity and Parks Commission in Little Rock with reservations about the hillbilly image thing. By and large, though, the business community and state government got behind creating a job-creating, make-believe hillbilly-land smack dab in a region with an unflattering primitive reputation. All the good timber had been cut out years ago and subsistence farming lost its charm. Ozarkers were desperate for employment. If dressing up in ragged old clothes and talking ungrammatically through your nose entertained outsiders, then so be it. The hillbilly personae had been created primarily for urban consumption. Capp, DeBeck and Webb were hardly southern country boys. Still Arkansas natives, Lum & Abner, and Bob Burns had cashed in playing rusticated naïves. People in rural and small town settings chuckled at Snuffy and Li’l Abner too, although they generally preferred folksier versions of the mountaineer. By this time in history, city and country sensibilities were converging.

Dogpatch USA actually got off to a promising start.

Li’l Abner’s creator gave a short speech to a crowd of eight thousand at the park’s opening on May 17, 1968. Capp and his wife also had been on site when ground was broken the preceding year. Then he said, “Of all the by-products of the strip, this is the one I’m most proud of.” Their adopted son, Colin Capp (Kim), came to Dogpatch in 1969 to help with sales and public relations. In an atypically harmonious blend of art and life, Kim fell in love with Moonbeam McSwine, or rather Vickie Cox, the local gal who played the sexy, but unhygienic temptress.

A million-three was spent on the park, and a big expansion was on the drawing boards. Four hundred thousand paying customers came; a million-two-hundred-thousand were projected for the next year. Alas, that first year was the high water mark. In the following twenty-five years attendance would never break two hundred thousand. An argument over whether to distribute the hundred thousand dollar profit from that happy first year among the nine local investors, or plow it back into improvements, created discontent. This riff led to Jess Odum, who had just sold his insurance company for millions, buying out the original group.

Bumpsticker. Dogpatch USA had Al Capp’s blessing, but he had little input into the actual park. That a group of native Ozarkers wanted to base an attraction on his characters flattered him. Doubtlessly he was somewhat sensitive to criticism that Li’L Abner reflected poorly on the intelligence, character and cleanliness of southern mountain folk.

Odum had ambitious plans that unfortunately collided with international geopolitical developments like the oil crisis, stratospheric interest rates, and flaws in the concept. When he hired disgraced segregationist, former governor Orval Faubus, to manage Dogpatch USA, he gave ammo to those who didn’t care for the park to start with. Faubus symbolized that “good old boy” type that, like the hillbilly caricature, was becoming a joke that no one laughed at.

Interior of a 1989 brochure. Near the end of its twenty -five year run, Dogpatch USA devolved from its Li’l Abner themes to an imitation Silver Dollar City craft village with a few carnival rides. The trout lake had been there before the park and it remained popular. Meager as its attractions were, there are a lot of comments on the Internet that reveal many warmly remember the hokey hillbilly hamlet.

The politically savvy hillbilly governor didn’t stay long at Dogpatch. Brooks Blevins works this into his summation of Dogpatch USA in his erudite book, Arkansas/Arkansaw:

We could debate the level of cultural degradation served up by Dogpatch, U.S.A., as well as the complicity of Harrison businessmen and locals and college kids who made a buck or two cavorting around as cartoon characters. But the fiscal health of the park seems rather more cut and dried…In the final estimation, it seems likely that a major reason for the park’s failure was location. Rugged and remote, Newton County might have seemed the ideal setting for a place like Dogpatch, but there is a fine line between rusticity and just plain old too far off the beaten path. Orval Faubus’s decision to jump off this wagon not long after jumping on it should have been a warning to the park’s ownership, for the old governor always had a good sniffer for trends and popular crusades.

Souvenirs from Dogpatch USA. (Click on any to start slideshow).

Branding the Ozarks, Tourism

A FALL JAUNT ON OLD 66: Part 3 – Gay Parita Station at Paris Springs Junction

November 24, 2014 • 0 Comments

a period building across from the famous Gay Parita station appears to be in the process of restoration. Click to enlarge.

On to Paris Springs Junction, final stop on my short, fall road trip. Several miles west of Halltown 266 bends off left and is absorbed by 96. Old 66 shoots straight ahead to Paris Springs Junction. There is an early building on the south side that looks like it is being renovated. On the north side is a grab-your-camera-and start-wildly-shooting –‘cause-you can’t possibly take a frame from any angle that doesn’t scream “spirit of old Route 66”. Gary Turner’s rebuilt and enhanced Sinclair station attracts transcontinental road warriors like a waterhole on the Serengeti draws gazelles.

Mulling around in the front are the bikers I photographed tooling down the road at Halltown. It’s a Japanese motorcycle club looking for the real America. At first I wonder if they’ve found it at such an orgy of vintage and reproduction signage, rusty and restored vehicles, and new and old buildings. The more I wander through this ode-to-the-road, I recall our thesis on the HYPERCOMMON. Authenticity is not a ruler to be held up to American popular culture. An excess of the ordinary – while immeasurable – is what a lot of American culture is all about. Yes, the bikers from the land of the rising sun may have indeed found a true piece of the real, but often inauthentic and theatrical America.

There was a 1934 gas station here called Gay Parita, but it burned in 1955. The owner’s wife was named Gay. What Parita means I don’t know. Gary G. Turner and his wife Lena constructed a new station from period specifications, but didn’t stop there. Every surface of the building is plastered with repro signs and the yard is filled with aging rolling stock.

Among Gary’s many past occupations, mostly as a truck driver, he played a bank robber at Knott’s Berry Farm in California. He was born in Stone County, Missouri, not far from the mythic Shepherd of the Hills country that morphed into the Branson fantasia. Clearly he endorses a creative approach to history. His up to date knowledge of road food for at least several hundred miles on old 66 is however factual. He will even tell you what to order for dessert at the best cafes. Like Halltown’s Thelma White, Gary Turner is a beacon of mythos and information to guide the traveler on their real and imagined trip back in time.

The liberties with strict recreation Gary took with the Sinclair station are minor compared with what awaits the visitor in the vintage stone garage. It’s a noteworthy example of vernacular architecture filled to the roof with a surrealist assemblage of commercial artifacts. Words don’t do justice to this artfully arranged collection of genuine old stuff so be amazed at the slide show.

There are many hundreds of images of this recreated Sinclair gas station on the Internet.

Click on any image for a slide show.

Paris Springs Junction is on a short section of doubly bypassed Route 66.

In the HYPERCOMMON universe there’s nothing odd about a group of Japanese guys on Harleys enjoying a recreated gas station on a vanished highway.

Lena Turner, like Gary, enjoys the diversity of travelers who stop to chat, and occasionally buy a T-shirt or souvenir.

The handsome, original stone garage. Photographers, amateur and professional alike, find this place has limitless potential. National Geographic Traveler has a substantial post on it.

The tableau of mostly roadside related antiques is amazingly arranged.

Sadly, the mechanic at the Gay Parita garage has been worked to death.

Stetson hat posed on the hood of a chrome yellow restored truck. Transportation-related things tend to be masculine. While the building is of local materials and vernacular construction these machines reflect modern corporate technology, most of which were bought and utilized by men.

The bold design of roadside signage reflects Madison Avenue’s effort to appeal to the male eye. There’s little domestic about roadside products. The female cutout figure (is it Marilyn? Let us know if you know) sticks out.

Dad’s cash register and check writer sit on Mom’s treadle sewing machine. Men chased the buck, while women stayed home and sewed. That’s how it once was, folks, like it or not.

Branding the Ozarks, Tourism

A FALL JAUNT ON OLD 66: Part 2 – Halltown

November 21, 2014 • 1 Comment

My next stop on the nostalgia highway is hardly a ghost town, although it got a write up and several pictures in Ghost Towns Of Route 66 by Hinkley and James (2011). Its population isn’t even in decline. Halltown had 168 residents in 1946, stated Jack D. Rittenhouse in his seminal A Guide Book to Highway 66, published that year. The 2010 census lists its population at 173.

Closed gas station, Halltown, Missouri. The rain-polished rock remains of the Plano store invite photography, or even poetry. The off-ochre shut-down gas station is just a sad comment on the perilous state of small business. I’m intrigued by it, but it probably goes unnoticed by most Route 66 pilgrims.

Brenda and Dirk pressed their hands in the wet cement where a gas pump once stood in front of the failed station. Two dimes were also embedded in the concrete. One is missing. A loose penny lay on the sculptural commemoration of their relationship. Where are you Brenda and Dirk?

Seal of the Route 66 Association of Missouri. Thelma White, a co-founder, was a retired schoolteacher, librarian and antique dealer who turned the Whitehall Mercantile into a kind of visitors center for Route 66 tourists. Click on the image to enlarge.

West of Springfield to Halltown, old U.S. 66, now Highway 266, runs parallel to I-44 a few miles north. A short distance after exit 58 the interstate bends southwest. A mile from 44 on blacktop Z, which exits at 58, is Halltown, which unlike many bypassed burgs on the Mother Road still functions as a community due to its propitious access to the new highway.

No longer do “15 or 20 establishments line both sides of the highway here: gas stations, cafes, antique shops, stores,” as Rittenhouse described. Today there is a barbershop and the celebrated Whitehall Antiques, a fixture on the Route 66 tour. Thelma White, who opened the store in 1985 and co-founded the Route 66 Association of Missouri, died, but the emporium of antiques, collectibles, and Route 66 souvenirs is still open.

Twenty years ago, when we tore up the back roads looking for underpriced antiques, there were more shops in Halltown. It was too close to the interstate and the swarms of California pickers who were our main competition for good old stuff could access it easily. We never spent a dime in Halltown, but remember how cordial Thelma was.

Click on any image for a slide show.

Old 66 plunged down the Main Street of Halltown, Missouri. The façade of the famed Whitehall Mercantile has been recently replaced.

Front porch of the Whitehall Mercantile.

The commercial buildings of Halltown are generally maintained, even if unoccupied. A few, like the barbershop, are active.

What the small white structure once was we haven’t a clue. Beside it is a foundation with a larger footprint.

t seems the real estate business is good in Halltown. The frame houses are reasonably priced and the interstate provides a twenty-minute access for Springfield workers.

Halltown has a more vital infrastructure than many small towns. The churches and volunteer fire department are in kept-up structures.

At the west end of Halltown are several empty buildings that were once antique stores. They are sufficiently venerable to provide photo ops. At my next stop I would encounter the motorcyclists going over the distant hill. Their identity was a surprise.

Branding the Ozarks, Tourism

A FALL JAUNT ON OLD 66: Part 1 – The Ghost Town of Plano

November 19, 2014 • 0 Comments

The ghost town of Plano never had much corporality. Named (probably) for the substantial town of Plano, Texas, this two-structure place was but a crossroads store built in the early 1900s. A filling station was added when Route 66 came through in the 1920s.

Plano means ‘plain’ in Spanish. Plano, Missouri is on the lip of the Ozarks and is a bit hillier than Plano, Texas.

Retracing the route of extinct U.S. 66 has become a curious species of tourism. Extensive sections of the old highway still exist at varying distances from I-44. Aficionados of roadside Americana come from all over the planet to motor along these renamed relic sections of the famous “Mother Road.”

Every structure that ever existed along that venerable highway, no matter how insignificant or wrecked it might be, has a history these travelers are familiar with. Books and websites have reconstructed the chronology of even vanished crossroad communities and extinct businesses. There is interest in the most minute details of the utilizations of long-vanished enterprises.

Several online sources mention the splendid ruined limestone building at Plano along 266, about ten miles west of Springfield, Missouri. Many state it was a mortuary and casket factory. Such a morbid past would be appropriate as the place has been officially designated a ghost town by Greene County. Valerie Mosley, a reporter for the Springfield News-Leader, drove out in December of 2013 and recorded her impressions of the haunting ruins:

“Through the large arched windows and doorways, you can see the small forest growing inside. Tree branches reach out wildly through the open roof.

I had seen the rock walls a few times before, but only recently when I stopped to photograph it did I see the Greene County Historic Site marker that reads “Plano, a Ghost Town.”

Inside the structure, paths zigzag through the middle. Beer and soda bottles litter the ground. Vines climb the cracked stone walls. In the back, a tree grows at an odd angle through a window.

Standing in the woods within walls was eerie and made me wonder what this place used to be.”

The walls didn’t speak to her so she contacted the person who had researched its past for the historic sites procedure:

“There’s a lot of misinformation about Plano,” said Jackie Warfel, who prepared the historic site nomination.

A quick Internet search turns up many sites — mostly Route 66 travel blogs — that claim the limestone structure was a mortuary and casket factory.

“It was not,” Warfel said.

According to Warfel’s history, John Jackson and his family built the two-story 50-foot-by-60-foot building in 1902 of local limestone “with the help of neighbors as needed.”

The building became a hub of community activity. Two rooms on the lower level were a general store where farm families could sell their produce, eggs and baked goods.

The store was managed by Jackson’s son, Alfred, and daughters Mollie and Quintilla Jackson, who had taken a course on business administration in Springfield.

Upstairs, along with living quarters, was a large room used for club meetings, dances, court proceedings and even church services.

The Jacksons bought a wooden structure across the street, on the northeast corner, from Steve Carter. In this building, which is no longer standing, they operated a “mortuary and undertakers parlor where caskets could be purchased and a horse-drawn hearse was furnished.”

Warfel also noted in her research, “there was no embalming at that time and the families bought the caskets and lay the deceased family member out at their homes before burial.”

No doubt in time this small correction about the Jackson’s casket sideline will filter into popular lore. Such historic minutia is scripture to Route 66 pilgrims just as Christian fundamentalists embrace Biblical literalism.

A forest has grown up inside the two-story limestone walls of the Jackson General Store. Pretty snakey terrain, but unfortunately I visited in October after the blacksnakes undoubtedly had gone to sleep until spring. From a lifetime of poking around places like this, I’ll bet at least a couple of five-foot shiney black reptiles reside here.

Click on any image for a slide show.

Catty-corner across the street was a Tydol gas station, now a home. The handsome rock building was, unfortunately, backlit.

The handsome stonework is all that’s left of the big store. It’s unrestorable but, unlike many shell buildings, doesn’t need stabilization. Unlike balloon-frame construction, stone buildings, if left alone, will stand forever. Europe’s full of them.

How thoughtful of the telephone company to provide a convenient parking place for Route 66 travelers.

Branding the Ozarks, Tourism

BRANSON AT THE CROSSROADS

October 10, 2014 • 0 Comments

We wrote a coffee table book, Branson: Country Themes and Neon Dreams, in 1993. Branson was not entirely old-timey then, but today it is a crossroads of cultures and genres. Where will hillbilly photographers go if modernity triumphs? (click to enlarge)

On a sunny January day in 2014 we drove the White River hills searching for hillbilly holdouts. Coffelt Country Crossroads, a collection of craft, souvenir, and flea market enterprises, is in a relaxed, off-season mode. Prefabricated transportable buildings (trailers) alternate with shacks and log cabins. Come summer, visitors can stick their heads out of ovals in painted plywood and become either stereotyped tourists or stereotyped natives. The Comedy Jamboree billboard beyond guarantees unsophisticated humor, most of it probably indistinguishable from the Goober acts that all Branson country shows have. Tacky and hillbilly are associated lapses in taste in the minds of the elite.

Music Highway 76 is lined with a multitude of opportunities to swipe one’s credit card in exchange for food, shelter, souvenirs and gifts, and live entertainment. A percentage of the theaters are of the country music genre. There are also several fee-charging exhibitions – Ripley’s Believe It or Not, the Titanic, the Hollywood Wax Museum, and the World’s Largest Toy Museum. Within the latter is a small collection of relics that once belonged to Harold Bell Wright, the author who led the public to believe the region was still inhabited by God-fearing pioneers as well as some proto-hillbilly rowdies.

The World’s Largest Toy Museum on Highway 76 contains a small collection of Harold Bell Wright memorabilia. (click to enlarge)

Just down the road is a non-charging exhibition of American cast off goods and decorative objects. R. Z.’s Antiques and Flea Market didn’t yield any treasures to add to our collection, but earlier in the day, Crystal extracted from a Hollister second hand emporium a scarce hillbilly ceramic face that was made by a local pottery in the 1950s.

References to America’s frontier epoch – lusty hillbilly and godly pioneer alike – are less visible than twenty years ago. In that time, institutions, big business, and a powerful central government have expanded. Branson is now more diverse and pop and somewhat less country. Religion and politics have grown closer. “Old fashioned” doesn’t have the cachet it once did as memories of rural life recede with each urban and suburban generation.

There are goods like a conceal-and-carry holster available in old downtown Branson that are not sold in the trendy corporate outlets of Branson Landing. (click to enlarge)

Corny jokes are still cracked onstage and whittled hillbillies are still available in gift shops. Virtually every live show, country or not, will have a red blooded patriotic number and will end with a hymn. The glass fronted, 12-story Hilton Hotel has TV channel lineups chock full of redneck reality shows. Hillbillies have proven to be surprisingly adaptable to changing times and adroit in homesteading new media. You can buy a conceal-and-carry holster on the Main Street of Old Branson. You will look in vain for a conceal-and-carry designer holster among the national brands that have set up shop in the new Branson Landing. Lord knows, real hillbillies don’t go nowhere unarmed.

Branson Scenic Railway awaiting passengers in front of the highrise Hilton Hotel.

Mural of early Hollister painted on the side of a caboose. Branson’s rail connection was responsible for its early growth as a tourist destination.

Branson’s new airport has failed to meet expectations.

Rocking chairs at Branson’s new airport. Sit and rock a while as you wait for your friend’s jet plane to come in.

Bass Pro Shops and Belk department store anchor the mall filled with national chain stores and restaurants at Branson Landing

Surviving mom and pop operations in old Branson have probably benefited from corporate competition. Their prices seem reasonable by comparison.

Downtown Branson restaurants are popular with tourists and locals alike.

Leland makes friends with an amiable dog who had a leisurely schedule. Branson advertises and delivers a slower pace.

Tea Party headquarters, downtown Branson. Yes, there are Democrats and liberals who come to Branson to be entertained although the region is often incorrectly considered exclusively conservative.

here

Page 1 of 2

1 2 »